Through our sister agency MediaDex, we’ve been growing the Checkers Rally’s brands for over 20 years. When we started with them in 2000, they had a combined footprint of 600 units. Today, with continual, moderate growth they are approaching 1,000 units. During this time, we’ve also been instrumental in driving AUV consistently at 4.5% annually.
We’ve stayed on the account because our proven history of delivering results and therefore happy franchisors and franchisees with our RPM performance media model which drives awareness, traffic, sales and steady growth.
We’ve seen the brands go public, back to private and then sold two additional times privately, always for a significant 3X to 9X return for the investors. One could logically argue that we deliver investor value as well.
The 20 years of consistent advertising also drives new franchisee growth. The same campaigns that drive traffic and boost franchisee sales and attitudes also attracts new franchisees hence their steady growth to nearly 1,000 units today.