Assessment:

By analyzing sales and traffic data, we found spikes and valleys around limited time offer promotions.

The analytics clearly showed the negative impact of inconsistent, sporadic spot TV, radio and direct mail buys — buys that left gaps in branding, messaging and, consequently, foot traffic.

We further studied the target demographics and decided to focus marketing efforts primarily on the power of spot TV.

Strategy:
Applied Always On’s exclusive media buying strategy to substantially increase effective exposure, without increasing costs. With more consistent media flighting, unprecedented sales growth was achieved. The Always On formula for success included: TV The single most effective medium available for this target audience Out of Home: An excellent medium to augment spot TV.

Performance:
Leveraging our proprietary approach and extensive media relationships, here’s the scorecard:

• Conducted detailed post-buy media analysis from prior years to establish a baseline
• Increased effective exposure by more than tripling the client’s number of spots and impressions
• 46 straight quarters of increased sales growth with an unheard of AUV of 145% !!

The Always On Double Take offers our clients double the effective exposure without added costs. As you can see, our media approach exceeded that by a significant margin, resulting in outstanding growth for this restaurant chain. Always On can take your media exposure to new heights. Contact us for details.