The Client: Pechanga Resort Casino
The Project: Growing the Brand From the Initial Tents Into a World-Class Destination
The Challenge: As one of the first tribal casinos in southern California, Pechanga set aggressive growth goals and needed to establish and dominate the market through smart media and in-house creative.
The Solution: As one of our first clients, going back over 20 years, Always On met their aggressive growth goals with our exclusive media approach
The Result: 20 plus years of continued growth, driving traffic and guests revenue consistently!
Assessment:
The management of the new casino had ambitious plans and the vision to create a destination resort that would rival anything in the area and pull customers on it's beauty, dining, casino and spa. We gave them our strategic analysis and shared how we could create and build their brand presence to dominate linear TV and out of home in Los Angeles, Riverside and San Diego markets.
Strategy:
| In the 20 years of explosive growth at Pechanga Resort Casino in SoCal, Always On’s exclusive system of media support has helped energize its success. Whether you're from California or adjacent states, you know the brand—which has risen to become a top ten hospitality property in North America, the largest in California and simply speaking, an amazing operation. |
|
Performance:
| Until the forced break in late March 2020, we kept Pechanga on-air 365 days a year for over 19 years. Not a day went by without reaching the Los Angeles market in a meaningful way. From a modest tent facility to multi-billion-dollar, four-diamond, top 10 resort, we've been a key part of their story. |
|
